TRUE POTENTIAL
Bespoke Music
Bespoke Music
True Potential LLP is one of the UK’s most innovative financial services groups and currently work with close to 20% of UK financial advisers and provide products and technology to over 553,000 clients. Their aim is to revolutionise the way wealth management is delivered. They believe that by using technology to deliver financial services, they empower financial advisers and their clients to take control of their futures.
True Potential approached Get Carter Productions to compose a piece of bespoke music that would greatly enhance their national campaign. As getting the music right is a key part to any project, they believed that Get Carter would be the perfect team to create their new soundtrack due to years of audio experience.
The brief was to compose a contemporary piece of music that exuded professionalism, quality, and warmth without corporate clichés. Additionally, it needed to convey their potential client’s journey from uncertainty to understanding and reassurance. The end result is a captivating sound that truly reflects True Potential's vision for their brand.
Get Carter Productions have been a fantastic partner in the creation of the music for our national digital audio campaign.
Their expertise, creativity and guidance have been instrumental in successfully bringing our message to a new audience.
Tom Lamb
Head of Campaigns, True Potential LLP
