MULBERRY HOMES
Tactical Radio Advertising
Tactical Radio Advertising
Mulberry Homes designs and constructs high-quality homes and commercial properties across the Midlands. In their residential developments, they’re renowned for their sought after locations, generous and spacious plots, architectural design with every detail considered and construction with high-quality materials.
This was Mulberry’s first audio-marketing campaign. We worked closely with them to create a ‘brand sound’ and commercial that perfectly fits their tone of voice guidelines and strongly communicates their key brand messages.
We felt the perfect place to start with the creative was to highlight what makes Mulberry stand apart. And so, the commercial begins by drawing the listener in, describing the journey home to your new Mulberry property through a “beautifully landscaped community” pulling onto your “spacious driveway” and entering your home “created with every detail considered.” We cast the voiceover and music to perfectly complement this thoughtful and measured style. And the results have left the client delighted.
I’d worked with Get Carter in a previous position and loved their work for us. So, I knew exactly where to head when I had my first radio brief in my new role. We were so pleased with the brand sound and commercial that they created from a blank canvas – it perfectly reflects what we’re all about.
Sophie Leathley
Senior Marketing Manager, Mulberry Homes
