DAWSON & SANDERSON
Bespoke Music
Bespoke Music
Since 1962, Dawson & Sanderson has been dedicated to offering package holidays from Newcastle, Yorkshire and beyond, ensuring that travel is accessible, convenient, enjoyable, and thrilling. They take great pride in their esteemed reputation as one of the most reliable travel agencies in the North of England, earning numerous prestigious accolades including the Feefo Platinum Trusted Service award.
Dawson and Sanderson approached Get Carter Productions to help shape both their commercials and the distinctive sound of their brand. When it came to defining their identity through music, it was clear that a bespoke track would be most effective. This allowed us to compose a unique piece that perfectly captures Dawson and Sanderson’s blend of approachable professionalism and the joy of unforgettable holiday experiences.
The brief was to make a piece of music that exuded warmth, luxury, and the feeling of a perfect holiday. The original track achieved this with a blend of organ, acoustic guitar and vocals, creating a fun and sunny vibe. A few years later, we gave it a modern twist by increasing the tempo, replacing the guitar with piano, and filling the track with vocal flourishes that heightened the energy. This refreshed version introduced a contemporary, tropical house beat, while still retaining the original’s warmth. Both versions included Dawson and Sanderson's strapline, "It’s what we do," reinforcing the bespoke, personalised nature of the track.
Get Carter Productions took the Dawson and Sanderson brief and created a track that not only met the brief perfectly but also exceeded our expectations. We can’t recommend them enough.
Steve Davdison
Managing Director, SD Advertising
