SMART
Tactical Radio Advertising
Tactical Radio Advertising
For over 30 years, Smart has been renowned as one of the world’s most innovative motor manufacturers, combining clever design and accomplished engineering that sets them apart.
Smart had recently launched a new range of all-electric SUVs – the Smart #1 and Smart #3. To support the launch, a major marketing campaign had been organised, and part of that plan involved a national radio booking to promote the brand, the new vehicle range and communicate a limited time offer.
We worked closely with Smart’s agency – Oceros – to develop a new audio brand sound for Smart, combining premium understated copy with a modern and sophisticated electronic dance track and a voiceover with quality tone and measured delivery - with all elements blending together perfectly.
I’ve worked with Get Carter on numerous radio campaigns in a previous role and I was keen to work with them again in my new position at Oceros. As always, they answered the brief perfectly, managed the project through efficiently and we were delighted with the finished commercial.
Jak Bardsley
Senior Account Manager, Oceros Marketing
