HIPPO
Tactical Radio Advertising
Tactical Radio Advertising
First established in 2004, Tembé is a family-run business based in Doncaster, England. They produce and supply high-quality building and decorating products under the Hippo & Filltite brands for DIY and trade professionals. In doing so they're really passionate about their uncomplicated approach to business and their impact on the environment.
Hippo recently introduced a new 3-for-2 offer on Hippo Pro 3 – their all-in-one adhesive, sealant, and filler. To drive awareness, a marketing campaign was launched, including a radio promotion to highlight both the brand and the money-saving deal.
Starting from scratch, we set out to craft a script, choose the perfect voice, and find music that would bring Hippo’s promotion to life. The keyword in their brief was ‘sticky,’ which inspired the line ‘you can stick it good’ - a perfect fit for what Hippo’s products are all about. For the voice, we went with someone down-to-earth and relatable. Then we topped it off with a fun, upbeat track that shows off Hippo’s playful side. The end result? A lively and uplifting ad that really sticks with the audience.
Get Carter Productions went above and beyond for us. They explored every option to help us get exactly where we want to be, and I’m delighted with the final ad - I absolutely love it!
Nicola McGonagle
Marketing Director
