CUCKOO
Audio Production
Audio Production
Cuckoo is the broadband disruptor on a mission to revolutionise the sector's reputation for customer service by delivering fast, fair, feel-good broadband. Founded in 2020, Cuckoo is taking on a broken broadband market. Just as Revolut took on the banks and Octopus Energy took on the energy providers, Cuckoo is ruffling feathers to call for real change and deliver an unmatched service.
Cuckoo has already been voted twice in a row as MoneySavingExpert’s top broadband provider for customer service and is soaring ahead of other providers on Trustpilot.
Like a lot of brands with an established vision, Cuckoo already had their creative idea for their ad in place, but they needed a team of audio experts to bring it to life. That’s where Get Carter Productions came in. Their marketing agency, t&s creative communications, approached us to help get potential Cuckoo customers excited about their fast, fair, feel-good broadband via an engaging piece of audio.
The first step was to find a voice that was capable of bringing out the fun side of the creative, while remaining informative. Next, we applied sound effects and a burst of music that not only complemented the story, but emphasised the feel-good factor too. The end result is a bright, quirky and uplifting advert that grabs people’s attention and gets them inspired to try out Cuckoo’s broadband offering.
Get Carter Productions are great.
They do brilliant work and turn things around so quickly. The client is very happy, as are we.
Sophie Bruce
Account Manager, t&s creative communications
