JOHNSTONE'S DECORATING CENTRES
Tactical Radio Advertising
Tactical Radio Advertising
Johnstone’s is one of the UK and Ireland’s foremost professional trade paint brands, with an extensive range of paint products, supported by a network of decorating centres nationwide.
As part of their sales strategy, Johnstone’s was holding a major sales event across their decorating centres in England, Wales, Scotland, Northern Ireland and Ireland - with a host of promotions, including multi-buys and product savings. The event was titled the Big Sales Event.
We were approached by Johnstone’s agency – Mediaworks – to create a set of radio commercials that would help promote the Big Sales Event, perfectly represent the brand and make them stand out on air. We developed ideas that would engage with the trade in a playful way and ‘bounce’ out of the radio with a lively trade-trusted voice and energetic indie track as backing.
Get Carter were recommended to us, and this was the first time we’d worked together and I’m sure there’ll be many more! We loved their ideas for the creative, they made the whole process so easy and the finished ads sound fantastic on air!
Phoebe Lord
Senior Account Manager, Mediaworks
