HARWOODS
Tactical Radio Advertising
Tactical Radio Advertising
Harwoods is a privately owned automotive retail group based on the south coast of England, serving customers from across Hampshire, Surrey, Sussex, Kent and beyond. Their established family business, with a reputation for high standards, was founded in 1931 by Wally Harwood - so they are true experts in their field. Since then, they have continued to grow and evolve, building a reputation for being a business with a passion for exceptional customer service and very high standards.
To boost awareness of Harwoods’ upgrade event, a digital audio marketing campaign was launched. This strategy delivered creative content that spoke directly to the brand’s target audience, promoting its exclusive, limited-time offer in a way designed to engage and resonate with listeners.
To support the promotion, we put together an ad that really reflected Harwoods’ commitment to excellence. We chose the perfect voice and soundtrack - a female voiceover for a touch of sophistication and the iconic The Blue Danube to give a sense of timeless quality. The result was a memorable commercial designed not only to capture attention but also to inspire listeners to make their next car upgrade with Harwoods.
Get Carter Productions helped our latest campaign really stand out. From start to finish, they made everything seamless and delivered an ad that connected perfectly with our audience.
Harriet Merricks
Digital Marketing Manager, Harwoods
