Selco
Tactical Radio Advertising
Tactical Radio Advertising
Selco has been supporting the trade for over 125 years with a comprehensive range of quality building supplies available across their network of over 70 stores nationwide. Selco are a major radio user, with a broad and regular airtime campaigns across national and regional stations UK-wide.
We were delighted to be awarded the role as Selco’s new audio partner and we got straight to work on giving their audio branding a full root and branch refresh, as briefed by their head of Multi-Channel, Simon Humpage.
We wanted to make each element of Selco’s radio creative stronger. We developed a new punchier copy style, sourced and cast a new voiceover and even reworked their famous Brand Music with more modern and punchier production. The outcome has been a really strong sound on air that we’re really proud of.
It’s been fantastic working with Get Carter! Best decision I could’ve made for our radio campaigns… they’ve been so easy to work with and have given us a real quality, stand out sound! We’re delighted!!
Simon Humpage
Head of Multi-Channel Marketing, Selco
