STAGECOACH YORKSHIRE
Tactical Radio Advertising
Tactical Radio Advertising
Stagecoach is one of the largest bus operators in the UK. Since 1980, they’ve run express and local bus services across the country and continue to play an important role in helping people access work, education, health, shopping and leisure. They've achieved so much in the last 40 years and are proud of their go-getting spirit.
To promote the launch of their new fleet of all-electric buses in South Yorkshire, Stagecoach Yorkshire chose Get Carter Productions to create an audio campaign that would not only align with their existing visual marketing but bring it to life in a captivating way.
From the outset, we knew that the star of our advert would be a child of primary school age who, with their candid view of the world and environment, would inspire people to appreciate and value Stagecoach Yorkshire’s new electric buses on the journey to help tackle climate change.
Using a young voice to describe her experience of these environmentally friendly buses, our ad is a standout yet informative piece of creative that encourages people to get on board with this next generation of bus travel.
Get Carter Productions took our brief and delivered it perfectly. They absolutely nailed this advert. Well done and thank you.
Louise Holroyde
Marketing Manager, Stagecoach Yorkshire
