Matthew muses as to why the 'Top 10 at 10' has always been his favourite radio feature and how it can pay dividends from an audio branding perspective.
Look – I’m of a certain age and I can actually remember listening to the radio in the summer holidays, to the Radio 1 roadshow and especially the ‘Bits and Pieces’ feature.
For those of a less discerning age – this was where contestants competed against each other to name the artist/band and the title of the track, from a short 3-4 second clip of the song. I was sold!
To this day I love guessing the artist, song title and for absolute clarity the year - on any song I hear on the radio/Alexa/phone, however I’m listening at the time!
I’m not the best with some of the more obscure stuff, but give me a mainstream track from the 80s, 90s or noughties and I can tell you where I was, how much fun I was having and my favoured tipple of the time!
It all makes me smile even when some of the memories triggered are less than joyous. Nevertheless, the memories are triggered. The emotions are racing.
Photo by Matt Botsford on Unsplash
So the ‘Top 10 at 10’, and all of its various iterations on many different stations, is my absolute listening utopia.
It’s no surprise that these features deliver some of the biggest listening peaks in the broadcast day, in some cases, bigger than the coveted Breakfast show slot.
What’s this got to do with you then?
Well, if you are in charge of an audio marketing budget, think what you could do with a carefully chosen track for your product/service and customer.
We are experts in Audio Branding and would love to have a chat about what you want for your client brand and how to get started with it.
If you aren’t ready just yet, we are doing a Webinar on the subject on the 18th July, so let me know you’d like to join and I’ll ping you an invite.
“It’s Jimmy Nail – She’s Lying (*sic) – 1992!”
Matthew
*He may love it, but he's not very good at this game ;)
