SOUTHWARK COLLEGE
Tactical Radio Advertising
Tactical Radio Advertising
Southwark College is a large further education college in London with a great reputation for producing knowledgeable, successful students with great employment potential. They offer an exciting range of work-focused courses, and provide a friendly, supportive learning environment where talent is nurtured.
Southwark College set out to boost summer recruitment by using audio advertising to spotlight their courses and facilities. The next step was clear: produce an advert that would leave a lasting impression with potential students.
The campaign was all about putting their courses front and centre, with the strapline ‘Get ready for your future’ leading the way. The creative idea was to bring future aspirations to life through a dramatic reading - delivered in a fresh, youthful voice that felt real and relatable. In the end, it was an ad that sold more than just courses - it sold the idea of education as a life-changing journey.
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