(or ‘Why Get Carter Productions decided to put its money where its mouth is’)
It’s Christmas. The time when most companies reach out to their customers, suppliers and staff with messages of thanks and seasonal goodwill.
It represents a unique opportunity to be bold, serious, funny, virtuous, generous and aggressive – often all at the same time – and it’s a gift for those poor B2B operations that don’t get to flex their creative marketing muscles at any other time of year.
Get Carter Productions is one of the UK’s leading radio commercial production companies, and over the years they’ve done it all at Christmas. Cards, Snowman Kits, Winter Hats, Selfie Kits, Charity Competitions, Puddings – Royal Mail have done very well out of their festive promotions.
Paul Carter, Creative Director at Get Carter Productions decided it was time to put his “money where his mouth is”.
“If we want to talk to our clients and colleagues in a way that’s personal, authentic, friendly and engaging – why would we ignore the medium that we spend the rest of the year eulogising about? Radio Advertising works, so why not make it work for us? That’s why we’re playing out our Christmas message on national radio on the 12th of December – and we’re very excited.”
Matthew Bromham, Managing Director added… “Sure, we can talk about wastage – not everyone who hears it will be someone we know, or even want to know. We can talk about cost – yes, it may be more than a batch of cards with pre-printed signatures. But really, is there a better way to say thank you for another year of success – and show our gratitude for the medium we love all year round.”
To hear the Get Carter Productions Christmas message, live throughout the day on the 12th December here's the transmission times and radio stations:
As our Christmas ad is now live on the radio, we want to let you listen on repeat; so here it is in all its glory!
We're very proud of the ad and would love to know what you all think, let us know via Twitter, Facebook, or LinkedIn
Paul is the founder and Creative Director of Get Carter Productions. He’s worked as a copywriter, producer and engineer for radio groups across the UK - rising through the ranks to Group Creative Director before launching his own company in 2001. He’s won many awards, including the highly-coveted New York Radio Festivals and London Internationals. He enjoys cycling and wine, and rides his bike to a vineyard whenever he can.