It’s Christmas. The time when most companies reach out to their customers, suppliers and staff with messages of thanks and seasonal goodwill.
It represents a unique opportunity to be bold, serious, funny, virtuous, generous and aggressive – often all at the same time – and it’s a gift for those poor B2B operations that don’t get to flex their creative marketing muscles at any other time of year.
Get Carter Productions is one of the UK’s leading radio commercial production companies, and over the years they’ve done it all at Christmas. Cards, Snowman Kits, Winter Hats, Selfie Kits, Charity Competitions, Puddings – Royal Mail have done very well out of their festive promotions.
Paul Carter, Creative Director at Get Carter Productions decided it was "time to put our money where our mouth is”.
“If we want to talk to our clients and colleagues in a way that’s personal, authentic, friendly and engaging – why would we ignore the medium that we spend the rest of the year eulogising about? Radio Advertising works, so why not make it work for us? That’s why we’re playing out our Christmas message on national radio on the 12th of December – and we’re very excited.”
Matthew Bromham, Managing Director added… “Sure, we can talk about wastage – not everyone who hears it will be someone we know, or even want to know. We can talk about cost – yes, it may be more than a batch of cards with pre-printed signatures. But really, is there a better way to say thank you for another year of success – and show our gratitude for the medium we love all year round.”
In case you missed the ad as it was broadcast on talkSPORT, talkSPORT2, talkRADIO and Virgin radio, you can listen again here:
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