Sounds About Right

You’ve written the brief, chosen the music, and approved the script.

Now it’s time to deciding whose dulcet tones will deliver your new audio advertising campaign.

Of course, anyone will do. The message is what’s important, not who’s saying it, right?

Well… not really.

An advert that sticks in my mind for all the wrong reasons is one that was made for a local garage. 

Let’s call it Gary’s Garage - (original, I know). 

Anyway, the entire ad consisted of Gary himself talking about his prodigious garage. Sound’s great, except his voice was dull and monotonous, his delivery was uninspiring and flat, and what was worse, the recording was so poor that it sounded like he was shoved in the boot of a car on its way to a scrap yard. The whole advert sounded rather cheap and failed to fill me with any confidence - I made a mental note not to go to Gary’s Garage for repairs.

Now granted, Gary was not a voiceover nor a trained actor, but what about those who are?

Does carefully choosing a voice really matter when it comes to professionals? Surely anyone will do if they’re good enough.

Perhaps, but what if Money Supermarket had decided to use Sarah Millican on their adverts instead of Partick Stewart? They may have been “alreet” but nowhere near as ‘epic’.

Then there’s M&S Food with Dervla Kirwan and her sultry Irish tones.

Imagine “golden parsnips coated with wildflower honey and wholegrain mustard dressing,” coming from Alan Carr - okay, I’m actually intrigued by that one - but you get the picture.

Choosing the right voice can really make or break a campaign, so taking that little extra time and care to determine who’ll deliver your brand message is vital.  

Here at Get Carter Productions, that’s exactly what we do. We regularly use our years of experience and expertise to find the best voices who can turn good adverts into great and memorable adverts. So, whether you need to bring out the epicness of your offers or the allure of your brand, get in touch. 

We are the experts after all.

Kathryn