What would your brand or business ‘look like’ in sound?
In the mid 1980s, the Radio Advertising Bureau Of America launched a lovely awareness campaign across the States promoting radio’s unique ‘theatre of the mind’ proposition against a (then still) dominant - local press.
One of my personal favourites in the suite of messages, may perhaps sound a bit ‘folksy and quaint’ by today’s standards. Featuring as it did, a hapless couple test-driving a new car, which then suddenly sprouted wings and a couple of rocket engines, before catapulting them into orbit “Back To The Future style”. Like I said – it was the 80s, and this was radio – where you can literally do anything of course.
It got my attention, and it retained my attention by painting a wonderfully colourful picture in my mind. Using voices, sound effects, music, and a deftly written script. I could see everything.
So, my question today is… what would your brand or business ‘look like’… in sound?
Would you be anonymous, old fashioned, or undistinguished?
Or, would you aspire to the unparalleled star power and playful presence of Katy Perry, like Just Eat?
Of course, these are metaphorical questions. But nevertheless. they’re questions you really should have answers to.
What exactly is the audio equal of your colour palette for instance?
We hear a lot of talk about ‘brand voice’ or ‘brand tone’. But what’s yours? What sex is it? What age is it? Does it soothe, or does it shout?
How integrated are your campaigns? Are they each finely crafted by experts – within your umbrella theme? Or is your audio commercial just a dub of your TV ad soundtrack, that simply doesn’t work? Like those lamentable recent radio spots for Gala Bingo, Vanquis Credit Card, or Motorpoint for instance?
If you don’t think your brand looks quite as it should in the audio-sense, talk to the specialists here at Get Carter Productions, and we’ll show you the true ‘colours of sound’.
