Matthew muses about the ChatGPT dolls craze.
I came in the office one day last week and was amused – yes, amused when I started seeing all of the ChatGPT doll images.
Initially, my thoughts were 'oh what a great bit of fun.'
As some of you will know, I still run an iPhone 6s (yes – it's an antique), so I had a chat with Kathryn in the office, who is the exact opposite – thank goodness for our business!
"Let’s get some of these done pronto and get the Meet the Team socials interspersed with the existing planned content. It will be great!" Or so I thought.
What a right royal pain in the arse it turned out to be.
Whilst on initial inspection everything seemed in order – there were mistakes galore.
Tins of soup with Coca Cola like images.
Various hieroglyphs.
Spelling mistakes.
Mismatched items paired with the wrong dolls.
Different styles (despite using the same prompt).
Dolls growing increasingly lifelike the more they were generated - inching ever closer to the stuff of nightmares.
It was nothing short of amateur hour.
So, it got me to thinking – I know I need to stop this – it just creates problems. What was I thinking, and how did cynical old me get duped into this madness?
It was a bit of fun that turned out to be of rather average quality.
My Grandmother would have called it ‘top show’! And if that’s what you want from your creative this AI stuff will be good enough for you and your brand, but not for us.
I’ve read a lot recently about the rise of AI and what that means for the creative industries – but I along with many others know that it will never replace the idea, creative flare and attention to detail that true creative craftspeople put into their work.
I’m lucky enough to work with some.
If you want to have a real cup of tea and a chat about how we work and how we could enhance your brand sound, give us a shout.
If you want to argue the toss about AI – you can also give us a shout as we’d love to hear your thoughts.
In the meantime, here’s some of the more successful Doll pics of our Team. (Well we went to all the trouble…)
And here's an example of how things went a bit wayward.
For Ian's dolls, 'Stagecoach' became 'Gropecaich', 'Forest' became 'Pato', and somehow, a random PS5 controller materialised. Meanwhile his 'KFC' and Graham's 'tin of soup' prompts morphed to make a tin of KFC soup.
The data input required for this probably means that our pension contributions will have been re-routed to Scam Central by the time you read this…
All in all a less than satisfying experience but it may well be good enough for some.
Matthew
