BLACKPOOL & THE FYLDE COLLEGE
Tactical Radio Advertising
Tactical Radio Advertising
Blackpool & the Fylde College (B&FC) have been spearheading technical and professional education across the Fylde Coast since 1892 and is currently the largest single college provider of degree level education in England. With the accolades of TEF Gold status, Degree awarding powers and consistently ranking in the top 7% of further education colleges for Student Success it's no surprise that over 12,500 students chose to study with them annually.
Blackpool & The Fylde College briefed us to create an audio campaign that would promote their courses in Maths, English and Computing to those who are looking to improve their basic skills set.
Taking our lead from Blackpool & The Fylde College’s “Be More” marketing strategy, our creative was positioned to inspire those desiring to… well… be more! More confident, more independent, and as the final sign off in the ad says, be more successful! And with the benefit of an encouraging and relatable voice delivery, an uplifting and motivational campaign that got people signing up to B&FCs courses to self-improvement was created.
We always turn to Get Carter for our audio needs. The team understands exactly what we require from our campaigns and how to deliver, and this time was no different.
Claire Frost
Director of Marketing
