BELLWAY HOMES
Digital Audio Advertising
Digital Audio Advertising
Bellway has been building new homes for over 75 years, and are one of the UK’s largest home builders. They have been awarded the prestigious ‘five star home builder’ status by the Home Builders Federation for the past seven years running.
Their agency, ThinkBDW, needed us to create a new digital audio campaign for them to launch their ‘Move With Us’ campaign.
Bellway’s ‘Move With Us’ campaign needed a suite of digital audio ads, to promote their developments offering £1000 towards mortgage payments for up to two years. With the offer differing from site to site, ThinkBDW needed us to produce a set of ads that could be easily and quickly adapted to each site’s offering.
We looked at the brief, and we worked out the key parts of the offer that may potentially change from site to site. We produced a script template that made it easy for sales teams to swap out key bits of information that related to their development (number of bedrooms, development name, number of months the offer was running for, and web address), making it easy for everyone involved.
The final result was a suite of ads for developments nationwide, all following the same ‘Move With Us’ format. By making things easy for ThinkBDW, we made it easy for Bellway!
"We worked with Get Carter Productions to create our latest ‘Move With Us’ digital audio campaign for Bellway Homes – they made everything easy for us from start to finish, and the results have been very impressive."
Dave Keen
Managing Director, North ThinkBDW
