News

Paul Carter engaged as training consultant by United Radio

United Radio, the fastest growing international radio consultancy, has appointed Get Carter’s Paul Carter to deliver the “Creative Radio Advertising” elements of their world-renowned training package for one of India’s major radio station groups, My FM.

Paul will be jetting in to Bhopal, the capital of India’s Madhya Pradesh state, to deliver the training live to the group’s creative writers and commercial producers from across India.

Paul gives us the details: “I’m really excited about this. I’ve planned an intense day of training – there’s a lot to get over. We’ll be covering everything from tips for taking the perfect brief and the power of music in commercials right through to production techniques and creative writing workshops.”

But what about the travel schedule? “It’s going to be hectic, that’s for sure. But I guess the silver lining is that I won’t be landed long enough to get jetlag!”